From friends to business partners, the story of Demure began over afternoon tea in London. What started as casual conversations about our shared passion for elegant jewellery soon blossomed into something more.

We founded Demure with a simple vision: to create pieces that feel personal and precious, yet wearable every day. Working with trusted craftspeople and ethical suppliers, we've built a collection that reflects our belief that true luxury comes from quality, thoughtful design and attention to detail.

Our journey hasn't always been straightforward, but our friendship has remained the cornerstone of everything we do. We hope you'll feel that same warmth and authenticity in every Demure piece you wear.